Digital marketing refers to the use of online channels and technologies to promote products or services. It encompasses a wide range of strategies, including:
- Search Engine Optimization (SEO): Optimizing website content to improve visibility in search engine results.
- Content Marketing: Creating valuable content to attract and engage a target audience, ultimately driving profitable customer actions.
- Social Media Marketing: Using platforms like Facebook, Instagram, and Twitter to connect with audiences, promote products, and build brand loyalty.
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